Independence Branding Project – Research Findings

As many of you are aware Independence is experiencing challenges similar to those of other small towns across the country, it does however have many reasons to be optimistic about the future. With a unique history, a strong name an abundance of recreation opportunities, and numerous updated civic resources, Independence has the ability to distinguish itself in the minds of current and potential residents.

What will define Independence? How can Independence create a better experience for residents, businesses, and visitors?

Leaders in the community believe that defining a distinct identity will not only boost community pride, but also guide future community decisions and establish an effective marketing effort to residents, potential residents, and visitors.

bluespace creative offered an analysis of the brand and marketing efforts of Independence, Iowa, as well as a strategy designed to generate additional activity and interest in the community. This Level 3 Blueprint is a look at the most critical challenges facing Independence from a marketing and branding perspective.

Research provided by bluespace.

City Looking for Your Input on Independence Branding Initiative – Survey Deadline Extended to July 10

Announcement courtesy of bluespace creative

In February, the Independence City Council unanimously approved a community branding project for the City of Independence. Local volunteer group, Absolutely Indee, laid the groundwork three years ago when they began developing a marketing plan for the city. After researching other community branding projects and consulting agencies, Absolutely Indee reached out to bluespace creative, inc. to assist with the project. A brand communications agency based out of Denison, IA, bluespace creative focuses on brand strategy and experience.

The west-central Iowa agency, which represents over 300 clients in 35 states and nine countries, partners with regional businesses, as well as Fortune 50 companies. “We were pleasantly surprised when Absolutely Indee reached out to us regarding this opportunity,” said bluespace brand manager, Luke Vaughn. “It truly is a privilege to be considered for this project, and our team is ecstatic to have been selected by Absolutely Indee and the City of Independence.” The branding project will be broken out into two phases, with the initial stage slated to be completed in 21-30 weeks.

Phase One will focus on building a foundation for the new Independence brand, with Phase Two dedicated to implementation. Phase One begins with extensive research consisting of interviews, surveys, an audit of existing brand materials, and on-site immersive research. Once the bluespace creative team has acquired and analyzed this data, a brand assessment will be created, from which they will develop strategic marketing recommendations and brand assets for Independence that include, but are not limited to, a community positioning statement, logo, and brand guidelines.

At this time, Independence area residents and visitors have the opportunity to participate and contribute to the project by taking the community survey. “We definitely encourage everyone to participate in the survey,” said Vaughn. “Not only does this give the bluespace creative team the insight we need to be effective, but it also allows community members to offer their feedback, and strengthen their brand.”

branding-survey_05Everyone in the Independence community will have the opportunity to participate as the online survey will be distributed through multiple channels, including: posted flyers, newspaper print ads, and a utilities stuffer. For those that do not own a computer or have internet access, printed copies of the survey will be made available at Independence City Hall and the Independence Public Library. Take the survey today at: https://www.surveymonkey.com/r/INDcommunity

All answers will remain completely anonymous, as a third party will be delivering the results to Independence. At the conclusion of the survey, respondents can enter a prize drawing for a chance to win a $50, $25, $15, or $10 gift card to a local Independence business.

 

For more information, interested parties may contact Independence City Manager Al Roder by emailing citymgr@indytel.com or calling 319-334- 2780.

Help spread the word!

Click here to download a flyer you can share with others containing the survey link.

Right Tribe

The world’s longest lived people chose–or were born into–social circles that supported healthy behaviors, Okinawans created ”moais”–groups of five friends that committed to each other for life. Research from the Framingham Studies shows that smoking, obesity, happiness, and even loneliness are contagious. So the social networks of long-lived people have favorably shaped their health behaviors.

Right Tribe

 

Indee is getting a new swimming pool! Learn more about the plan and how to contribute.

After careful consideration by the Pool Committee, a recommendation was made to the Independence City Council on April 27, 2015, to approve Version 17a. The recommendation was approved unanimously. Version 17a is pictured below and includes the following features:

  • New 8,070 sq. ft. steel reinforced, concrete Pool Vessel
  • Six—25 meter Lap Lanes
  • 2 Diving Towers
  • Zero Depth Entry
  • Floatable Waterwalk
  • Shade Structure
  • Waterslide(s) – Pending funding
  • Water Features
  • New Bathhouse
  • Full Concession Stand
  • Party Shelter
  • New Mechanical Building

Click here to view the Plan & Case Study.

Click here to pledge your donation.

new-pool-rendering

Loved Ones First

Successful centenarians in the Blue Zones put their families first. This means keeping aging parents and grandparents nearby or in the home (It lowers disease and mortality rates of children in the home too.). They commit to a life partner (which can add up to 3 years of life expectancy) and invest in their children with time and love (They’ll be more likely to care for you when the time comes).

family first

Spend time with those you love.

Belong

All but five of the 263 centenarians we interviewed belonged to some faith-based community.  Denomination doesn’t seem to matter.  Research shows that attending faith-based services four times per month will add 4-14 years of life expectancy.

belong
Who you spend your time with matters.