A positioning statement is a combination of words or a phrase that embodies who you are and what you stand for. Strong positioning for the City of Independence will connect with people on an emotional level to secure mindshare, while capturing the brand essence of “spirit” as outlined in the blueprint.
Absolutely Indee presented the following options to a focus group which helped narrow them down to a couple of recommendations for Council.
The following positioning statement options (Phase 2 of the branding project) for the City of Independence were presented to City Council on February 3, 2017. Council voted to approve Option 1 “Celebrate Our Spirit”.
Click here for the bluespace positioning statement document.