City Looking for Your Input on Independence Branding Initiative – Survey Deadline Extended to July 10

City Looking for Your Input on Independence Branding Initiative – Survey Deadline Extended to July 10

Announcement courtesy of bluespace creative

In February, the Independence City Council unanimously approved a community branding project for the City of Independence. Local volunteer group, Absolutely Indee, laid the groundwork three years ago when they began developing a marketing plan for the city. After researching other community branding projects and consulting agencies, Absolutely Indee reached out to bluespace creative, inc. to assist with the project. A brand communications agency based out of Denison, IA, bluespace creative focuses on brand strategy and experience.

The west-central Iowa agency, which represents over 300 clients in 35 states and nine countries, partners with regional businesses, as well as Fortune 50 companies. “We were pleasantly surprised when Absolutely Indee reached out to us regarding this opportunity,” said bluespace brand manager, Luke Vaughn. “It truly is a privilege to be considered for this project, and our team is ecstatic to have been selected by Absolutely Indee and the City of Independence.” The branding project will be broken out into two phases, with the initial stage slated to be completed in 21-30 weeks.

Phase One will focus on building a foundation for the new Independence brand, with Phase Two dedicated to implementation. Phase One begins with extensive research consisting of interviews, surveys, an audit of existing brand materials, and on-site immersive research. Once the bluespace creative team has acquired and analyzed this data, a brand assessment will be created, from which they will develop strategic marketing recommendations and brand assets for Independence that include, but are not limited to, a community positioning statement, logo, and brand guidelines.

At this time, Independence area residents and visitors have the opportunity to participate and contribute to the project by taking the community survey. “We definitely encourage everyone to participate in the survey,” said Vaughn. “Not only does this give the bluespace creative team the insight we need to be effective, but it also allows community members to offer their feedback, and strengthen their brand.”

branding-survey_05Everyone in the Independence community will have the opportunity to participate as the online survey will be distributed through multiple channels, including: posted flyers, newspaper print ads, and a utilities stuffer. For those that do not own a computer or have internet access, printed copies of the survey will be made available at Independence City Hall and the Independence Public Library. Take the survey today at:

All answers will remain completely anonymous, as a third party will be delivering the results to Independence. At the conclusion of the survey, respondents can enter a prize drawing for a chance to win a $50, $25, $15, or $10 gift card to a local Independence business.


For more information, interested parties may contact Independence City Manager Al Roder by emailing or calling 319-334- 2780.

Help spread the word!

Click here to download a flyer you can share with others containing the survey link.